I'm not from the restaurant world. I'm an engineer who was always a little obsessed with cafés — the smell of coffee at 8 AM, the regulars who don't need to order, the corner table where someone's writing their first business plan.
In 2017, I stopped visiting that café and built it. Cafe Deja Vu opened its doors with one promise: a place that feels familiar the first time you walk in. That's the name — déjà vu, the feeling you've been here before.
Today we're three rooms across Pune — Bavdhan, Kothrud and SB Road — and the promise hasn't changed. Good coffee, honest food, and a table that's always yours.
Investment at a glance
From our franchisee introduction. Figures are indicative; final terms are set in the franchise agreement.
A playbook, not just a name
Training & support
- Training across management, customer service and food preparation
- On-site training at an existing Cafe Deja Vu
- Regular field visits and our operations manual
- Continuous menu and process updates
The right site
- 1,000–2,500 sq ft
- High-traffic: shopping centres, busy streets, near offices or colleges
- Ample parking
- Strong mix of professionals, students and families
Who we are looking for
- Passion for food and hospitality
- Minimum net worth ₹50 lakh
- Minimum liquid assets ₹15 lakh
- Commitment to our standards and "Good Vibes Only" culture
Running the cafe
- Our operating procedures and quality standards
- Regional and local marketing campaigns
- Regular community events
- A new dish every alternate month
Source: Cafe Deja Vu LLP — Introduction to Franchisee. Not an offer; subject to a signed franchise agreement and applicable law.
Franchise questions
How much does a Cafe Deja Vu franchise cost?
The franchise fee is ₹5 lakh. The total estimated initial investment is ₹15–35 lakh depending on area, including the franchise fee, equipment, initial inventory and working capital.
What are the ongoing fees?
A royalty of 5% of gross sales and an advertising fee of 2% of gross sales.
What are the financial criteria for franchisees?
A minimum net worth of ₹50 lakh and minimum liquid assets of ₹15 lakh.
What kind of location do I need?
1,000 to 2,500 sq ft in a high-traffic area — shopping centres, busy streets, or near offices and colleges — with ample parking.
What training and support do you provide?
Comprehensive training across management, service and food preparation, on-site training at an existing Cafe Deja Vu, regular field visits, our operations manual and continuous menu and process updates.